GMG’s Solar & Sand Sports activities has kickstarted its Again to Faculty marketing campaign with the message that sport isn’t just about successful – it’s about having enjoyable.
The #MakeSportsFun idea encourages youngsters and younger adults to vary the which means of victory and empowering them to outline what victory means to every one among them.
Speedy societal and technological developments imply that youngsters are rising up in an more and more aggressive world. The strain to excel in each sphere is intense.
Dad and mom, typically unconsciously, impose their aspirations and desires on their youngsters to realize. That, mixed with the societal strain to “slot in” by their friends, amplified by social media, shapes their conduct in direction of sport as an added strain.
What was as soon as purported to be enjoyable has became yet one more sequence of validation, the place achievement outweighs taking part in sports activities. Which is why a staggering 70% of kids stop sports activities by the age of 13.
Videogames nonetheless, are an entire different ballgame. With videogames, children are allowed to fail with out the ever-watchful eye of their dad and mom. They’ve extra enjoyable participating with a recreation when there may be much less exterior strain and judgement.
No real-world penalties for dropping or failing. They get to make errors, fail, and take a look at once more. Independently.
They’re actually free to have enjoyable on their very own phrases. Bringing the judgement-free, light-hearted enjoyable of video video games into the world of sports activities is what this Again to Faculty marketing campaign intends on doing.
“According to our efforts to always push the boundaries in delivering distinctive buyer experiences, this 12 months’s Again to Faculty marketing campaign guarantees to be completely different and redefine the dialog of what validation means in sports activities, bringing again the enjoyable and pleasure into sport. The target is to encourage youngsters to get pleasure from sports activities as a lot as they get pleasure from video video games. We’ve got carried out that by making a world the place actual sports activities and components from video video games come collectively for kids to get pleasure from. We wish youngsters to actually be at liberty and revel in themselves taking part in the sports activities they like.” defined Mohamed Bodiat, Senior Vice President Manufacturers – Sports activities at GMG.
The wide selection of clothes, attire and equipment featured within the Again To Faculty visuals embody a number of the foremost world manufacturers corresponding to Nike, Adidas, Speedo, and Puma. Past clothes, Solar & Sand Sports activities additionally gives athletic gear for swimming, yoga and way more.
You may take a look at the marketing campaign on the web site and social media channels: Instagram, TikTok and YouTube.