Cheez-It lodge room supplied to 4 Cheez-It Citrus Bowl contributors

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“Here’s where you’ll be staying before the biggest game of your life. Enjoy!”

“Right here’s the place you’ll be staying earlier than the most important sport of your life. Take pleasure in!”
Picture: Kellogg’s

Think about you’re a school soccer participant. You’ve led your group to a strong season this yr, and are rewarded with a bowl sport. Within the week main as much as the competition, you’re learning movie, and dealing exhausting in observe as a result of you already know NFL scouts will most likely be there watching. Your future may rely upon the way you carry out on this sport. Then, Cheez-It — sure, the cheese cracker snack model from Kellogg’s — gives you a chance to spend the evening earlier than the sport in a Cheez-It-themed lodge room with “Cheez-It field bedside desk lamps, Cheez-It orange and yellow temper lighting, and unbe-cheez-able plush pillows.” [Editor’s note: Groan] Why? So, you possibly can get up “Feelin the Cheeziest” after all!

4 gamers — presumably two from every of the groups collaborating within the Cheez-It Bowl (ACC vs. Huge 12) and the Cheez-It Citrus Bowl (SEC vs. Huge Ten) — can be invited to those rooms forward of their matchups. But it surely received’t simply be the gamers who get to sleep in these rooms that might make even the cup stacking room from Excessive Makeover: Dwelling Version embarrassed for the folks concerned. Nope, just a few fortunate followers will get the chance to spend the evening in reproduction rooms positioned in Tenting World Stadium’s endzones!

For the followers, this appears superior. Yeah, sleeping in a room that appears prefer it was designed by a troubled 8-year-old won’t be optimum, however as soon as that nightmare-inducing expertise is over, these followers can have the chance to look at the sport(s) from Cheez-It’s on-field suites. I don’t care what the room seems like, getting to look at a school bowl sport from on the sector is a chance most followers can’t go up. Listed below are the official guidelines for anybody . For the gamers although…

I don’t learn about you, however earlier than I play an enormous sport, I’d wish to really feel pumped. I’d wish to really feel jacked. I’d wish to really feel indignant, able to destroy anybody in my path. I wouldn’t wish to really feel “Cheezy” like somebody who’s alleged to be strolling round with an unlimited, annoying grin on his face able to spew essentially the most cringeworthy dad joke for the reason that final MCU film.

Take into accout, the gamers concerned on this publicity stunt will most likely be vital gamers for each groups. This can be a NIL deal, so Cheez-It would most likely need essentially the most marketable gamers from each groups to take part. That’s probably going to be the quarterbacks, star working backs, or excellent defensive gamers. These are the blokes you wish to be within the zone previous to the sport. They’re the blokes that should pump up the remainder of their group, however as an alternative of approaching the bowl sport in a traditional vogue, they’re going to be compelled right into a “Cheezy” room. If I’m a head coach, that might piss me off. Let the gamers strategy maybe the most important sport of their faculty careers with a transparent thoughts. Certain, they’ll receives a commission, however there are different methods to advertise your product via gamers with out interfering with their pre-game ritual.

The Cheez-It Bowl is scheduled for Thursday, Dec. 29, at 5:30 pm EST at Tenting World Stadium in Orlando. The Cheez-It Citrus Bowl will happen on Monday, Jan. 2, at 1 pm EST in the identical stadium. All I’m saying is don’t count on huge days from the gamers deemed the Cheeziest forward of every matchup. Hopefully, each participant concerned will have the ability to shake off that “Cheezy” feeling earlier than their video games…and the announcers chorus from terrible puns.



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