Egypt’s SideUp raises $1.2M to develop its e-commerce help platform • TechCrunch


After 4 years working primarily as a logistics market, Egypt’s Voo has rebranded to SideUp and reworked its technique to supply an entire spectrum of e-commerce help companies, together with fee gateways, API integration for delivery, warehousing, success, and advisory.

The startup has additionally expanded to Saudi Arabia, the place will probably be headquartered henceforth, after elevating $1.2 million seed funding. This newest spherical had the participation of Launch Africa VC, 500 World, Riyadh Angels, Alex Angels, Al Tuwaijri Fund and Saudi angel investor Faisal AlAbdulsalam.

SideUp founder and CEO Waleed Rashed advised TechCrunch he was impressed to hyperlink small retailers to e-commerce help, after realizing they had been ignored by giant service suppliers.

“There may be a number of discuss how e-commerce is scaling, however nonetheless, we’re not empowering sufficient of these (micro, small and medium enterprises) which can be promoting on-line. Retailers want many companies and an entire ecosystem to achieve success,” stated Rashed.

“Because of this I made a decision to empower small and medium companies; SideUp is for the retailers within the village, or these promoting merchandise over Instagram, Fb or WhatsApp. They get accessibility to all of the companies ranging from the courier firm, warehousing and success, to advertising companies,” he stated

Rashed first ventured into entrepreneurship in 2012, after a profession in banking, when he based Ingez an errands firm that gave him first-hand expertise in working an e-commerce enterprise.

“Via the 4 years I understood a number of issues about logistics, operations, and ecommerce. I noticed how small companies, as a result of they lacked quantity, weren’t a precedence for large logistics corporations,” stated Rashed, who after Exiting Ingez, based SideUp to deal with challenges confronted by small companies and to assist them scale.


SideUp’s accomplice service suppliers allow retailers to promote in 45 nations, which Rashed stated, has opened up new markets, which had beforehand been inaccessible by small enterprises.

SideUp at the moment serves 2,000 e-commerce companies, which may additionally entry money assortment service and credit score to broaden their companies. Its portfolio has grown 30% month-on-month, attaining over $500,000 Gross Merchandise Quantity monthly.

Riyadh Angels co-founder, Dr. Khalid Al Tawil, stated: “Ecommerce stays fragmented throughout many of the area, creating quite a few challenges for enterprise homeowners. SideUp’s platform is a big leap ahead giving them a single place to entry companions and expertise to develop their companies exponentially. We’re excited to see them come to Saudi Arabia and help companies by their subsequent part of progress.”

The startup now plans to develop its clientele base by scaling in Egypt and Saudi Arabia, and increasing to not less than two different nations earlier than the tip of 2023, to faucet the burgeoning e-commerce sector in several areas.

The Center-East and Africa e-commerce markets are set to develop above 11.5% within the subsequent 5 years sustained by web and smartphone penetration, urbanization and cell purchasing, and as extra companies embrace e-commerce, in response to a Mordor Intelligence report.



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