Sula is the nation’s largest wine producer and vendor as of March finish, being the market chief within the Indian wine trade by way of gross sales quantity and worth—on the premise of the overall income from operations—since fiscal 2009, crossing 50% market share by worth within the home market.
It’s the market chief throughout all 4 worth segments. These are ‘Elite,’ i.e., Rs 950+; ‘Premium,’Rs 700-950; ‘Financial system,’ Rs 400-700; and ‘Widespread, ’under Rs 400. It has a market share of almost 61% by worth within the ‘Elite’ and ‘Premium’ classes in fiscal 2022.
The enterprise is classed into two classes. First there may be the manufacturing of wine, the import of wines and spirits, and the distribution of wines. The second is spirits and the sale of providers from the possession and operation of wine tourism venues, together with winery resorts and tasting rooms.
It at the moment produces 56 completely different labels of wine at 4 owned and two leased manufacturing services positioned within the Indian states of Maharashtra and Karnataka.
The corporate providers shut to eight,000 motels, eating places, and caterers, and its off-trade gross sales contributed 72.25% of secondary gross sales throughout fiscal 2022, in comparison with 61.33%. It has tie-ups with distributors in Maharashtra, Haryana, Delhi, Goa, and Punjab, together with a distribution community with near 13,000 retail touchpoints throughout the nation in 2021.