We spoke to Mohamed Bodiat, Senior Vice President Manufacturers – Sports activities at GMG, to debate all issues #CommitToNothing and Solar & Sand Sports activities.
Q: DJ Khaled is the star of your newest #CommitToNothing marketing campaign. What made him such an ideal match?
A: DJ Khaled is thought for his larger-than-life persona making him the proper match for our marketing campaign that goals at making sports activities satisfying for everybody. The Grammy award winner embodies the spirit of Solar & Sand Sports activities immediately the place we as a model are shifting in the direction of making sports activities much less intimidating for everybody and hoping that our marketing campaign will encourage folks to strive every thing with out the strain or judgement. We wish to redefine their journey of sports activities with the assistance of DJ Khaled and his irreverent and infectious character that you simply see is portrayed superbly by way of our marketing campaign movie and visuals.
Q: How a lot did you take pleasure in working with DJ Khaled on this marketing campaign? He’s somebody the entire world is involved in. Please share your marketing campaign journey.
A: Engaged on this marketing campaign with DJ Khaled was numerous enjoyable and an excellent studying expertise. He’s extraordinarily captivated with what he does, and the marketing campaign is testomony to that.
Q: Speak us by way of the #CommitToNothing advert and the way that was created
A: The marketing campaign movie interprets our general mission of constructing sports activities enjoyable and to be an enabler of sports activities for everybody within the area. With this objective in thoughts, we’ve got launched into the subsequent section of our mission: to encourage folks to strive completely different sports activities and never decide to only one.
Q: What kind of response has the #CommitToNothing marketing campaign had?
A: The marketing campaign obtained numerous optimistic suggestions from everybody and has gained momentum on a number of channels throughout social media, PR and even influencers. We’re very proud of the response and really consider that that is only the start to creating sports activities enjoyable and satisfying for everybody!
Q: How can Solar & Sand Sports activities assist people who find themselves involved in attempting new sports activities?
A: As a model main in sports activities inside the area, we wish to assist folks discover what they love or not by attempting completely different sports activities. In the end, we wish to eradicate the sensation of intimidation that folks usually really feel in terms of sport and change it with pure pleasure. At Solar & Sand Sports activities, one can find completely different manufacturers with the attire and tools to assist anybody of their journey of sport. Together with the correct product, we even have the correct group members in retailer to information you nearer in your journey of sports activities.
Q: How massive a spread of various sports activities do Solar & Sand Sports activities inventory?
A: Solar & Sand Sports activities homes many alternative manufacturers from Nike, adidas, Puma, Beneath Armour and plenty of extra. You will discover the very best matches and tools for all of your sporting wants at any of our shops inside the area or on-line at sssports.com.
Q: How necessary is it to make sports activities enjoyable and the way do Solar & Sand Sports activities obtain this?
A: Through the years, Solar & Sand Sports activities has advanced from specializing in pure efficiency to a model that makes sports activities enjoyable for everybody which is essential to us. After conducting in-depth analysis on the subject, we shortly realized that many kids are quitting sports activities due to the strain of the sport. Because of this, this took priority in our total effort to revive the enjoyable ingredient of sport, giving rise to our new narrative as #FUNTOTHEFINISH.
Q: Speak us by way of the TikTok Hashtag Problem
A: Our TikTok Hashtag problem will encourage everybody to seize their journey of sports activities whereas really being themselves even when which means attempting completely different sports activities to seek out the one that really matches or not; as a result of the important thing to approaching any sport is just being courageous sufficient to strive. The problem goes dwell on thirty first of January. Keep tuned!
Q: What does 2023 maintain for Solar & Sand Sports activities as a model?
A: This yr we wish to proceed to interrupt by way of the norms of sport by way of daring and thought-provoking campaigns that encourage folks to reimagine their journey of sports activities.
